Project Summary
Brand Name:Parenting Coaching Brand
Business Model: B2C
Industry: Coaching
Project Name:Parenting Coaching and Merchandise Marketing
Services Provided: SMM, TikTok & Meta Ads, Video Scripting, Podcast
Key Results: Achieved 8X ROI from ads on TikTok & Meta
About The Parenting Coaching Brand
The founder is a single parent whose personal story turned into a mission: helping parents build stronger emotional bonds with their kids. His authenticity helped him grow on Instagram, land a TED Talk, and gain recognition under the brand name.
As his popularity increased, he launched matching parent-kid merchandise and hired us to scale sales through performance marketing.
The Challenge
They engaged Growth9 to run Meta Ads for his e-commerce merchandise. But the numbers weren’t coming in.
We did an entire market research and figured out the core problem – the founder’s personal brand, while growing, wasn’t yet strong enough to drive merchandise sales. People were more interested in his parenting guidance, not his t-shirts.
Pushing ads for merch would continue to burn cash without building a sustainable revenue engine.
So, we advised him to pivot: focus on selling coaching, not clothing.
What We Did For Them?
When Growth9 came onboard, we first convinced him to refocus his target and ran his entire marketing system. Here’s what we did for him:
- Shift Paid Media Goal
We transitioned ad campaigns from merchandise sales to high-ticket coaching conversions. We decided what and when to sell through ads. Our TikTok and Meta campaigns now focused on booking parenting coaching sessions, and that brought the real results.
- Brand Repositioning
We refined the brand into a parent-coaching brand first. The founder sent us raw videos and we handled everything else like editing, captioning, posting, even video scripting at times. This allowed him to deliver value while we built authority and trust. - Website Redesign
We also redesigned his website to make it into a conversion-focused funnel. New layouts focused on:
- Emotional transformation
- Single parent pain points
- Clear CTA to book sessions
- SEO Execution
We optimized his website to rank for relevant keywords, making it easier for parents actively searching for support to find him on Google.
The Results
- 8X ROI from TikTok + Meta Ads
- Consistent weekly closings for coaching sessions
- Reduced cost per lead across channels
- Predictable monthly revenue
This engagement continued for ~9 months, and we left them with a complete marketing system built for scale.
Takeaway
While the founder was growing in popularity, his personal brand wasn’t yet at the stage where people would buy his merchandise. But the truth was – he didn’t need to sell t-shirts; he was the product himself.
Growth9 helped him refocus on what people already valued: his coaching. That’s what we do: we don’t just run campaigns;
We rethink, analyze, and guide our clients toward the decisions that actually drive revenue, rather than going with the flow and burning budget.
We took ownership of his entire marketing system (social media, paid ads, branding, web design, SEO, everything). All he had to do was show up on camera and share valuable parenting insights, tips, and hacks.
This strategic shift turned negative ROAS into 8X ROI and created steady weekly coaching bookings.
If you’re struggling with profitability or unclear ROI, we can help you too. All you’ve gotta do is trust us. Let’s talk.
