Project Summary

Brand Name – TravelTrust (https://traveltust.com/) 

Business Model – B2B 

Industry – Travel

Project Name – B2B Lead Gen

Services Provided – Google Ads, Landing Page Optimization

Key Results- Higher quality leads, improved conversions

About TravelTrust

TravelTrust is a B2B travel solutions provider that aids businesses and individuals with personal service in travel management, and ensures maximum value and smooth travel. They expertise in corporate, entertainment, and leisure travels. 

TravelTrust onboarded us when they needed a consistent flow of high-quality leads from their Australia-based Google Ad campaign, but the results just weren’t coming. What was wrong with their ads? We figured it out.

The Challenge

Our team at Growth9 figured out the problem, and it wasn’t the ads themselves – it was the landing page. 

The ads that they were running were fine. They got clicks, but the problem was – they didn’t convert. 

We figured out that the landing page lacked the information people wanted, and the layout didn’t make it easy to take the next step. 

This lead them to waste hundreds of dollars on ad campaigns with no real effect. That’s when we stepped in to fix it. 

What we did for them?

When Growth9 came on board, the first step wasn’t to run more ads, it was to rethink the landing page. Here’s what we did: 

• Rebuild the landing page: The very first thing in our moto was to rebuild the landing page. We used page builder platform called Unbounce and redesigned the page from scratch. We made sure to include in the new version the information customers cared about the most, and presented them in a clean, conversion-focused layout. 
• Understood what visitors actually wanted: To rebuild the landing page, we didn’t just guess what visitors might want. We wanted to figure out what they actually wanted. So we spoke to the TravelTrust Sales team to get a clearer idea of what the clients actually wanted from their product and why they chose them. 

But the team didn’t have clear answers, so we went a step further. 

TravelTrust was sitting on a goldmine to understand their clients far better – the client call recordings. 

We listened to several client calls over hours and discovered what exactly the prospects wanted to know before making a decision and why they chose them.

• Learned from user behavior: Not just client calls, we also tracked user behavior on their website to figure out what exactly they were searching for, what they skipped over, and where they dropped off. We did this using a free product called Microsoft Clarity that tracks how people use your site with heatmaps, session recordings, and insights.
• Ran campaigns that convert: Once the landing page was in place, we researched and selected the right B2B travel keywords to target. 

Then we launched and optimized the Google Ads campaigns. With a stronger landing page experience and carefully chosen keywords, all the clicks that were once getting wasted, finally started turning into high-quality leads. 

[TODO: Can give screenshot if available of ad campaigns]

The Results

Our efforts lead to these results for TravelTrust Ad Campaigns: 

• Steady flow of higher-quality B2B leads from Australia Ad Campaigns. 
• Better conversion rates from the optimized landing page
• Campaign budget of $1k used efficiently for maximum ROI
• The success led TravelTrust to expand the contract with Growth9 to run their UK-focused campaign of $1k budget
  

The campaigns ran successfully for about 7-8 months, after which TravelTrust built an in-house team to continue the work. 

Takeaway

The real breakthrough for TravelTrust wasn’t running more ads; it was building a landing page that answered what customers actually cared about. With the right foundation, their ad campaigns turned into a reliable growth engine.

We at Growth9 gave TravelTrust the kickstart they needed – built a strong CRM system to nurture leads, increased conversion rates, and provided their sales team with better insights into leads coming through ad campaigns – making it easy for their in-house team to take over. 

That’s exactly what Growth9 stands for: we’re not here to make clients dependent; we’re here to make them self-sufficient.

👉 Want to turn your ads into real results? Let’s chat.