Project Summary

Brand Name: Property Vision (propertyvision.ca)
Business Model: B2B
Industry: Real Estate
Project Name: Real Estate SEO & Lead Gen
Services Provided: Technical SEO, Local SEO, Keyword Ranking

Key Results: Increased leads by 200% in 3 months

About Property Vision

Property Vision is a popular Canadian-based Real Estate marketing tool that provides professional photography and videography services to Canadian real estate agents.  They shoot listings, deliver agent-ready media, and help agents market properties faster and better.

Their motive was to boost organic traffic and gain high-quality, Canada-only leads. That’s where Growth9 stepped in. 

The Challenge

Property Vision’s website is built in React. While it is easier to do SEO in platforms like WordPress, where they have multiple plugins to make it whole lot easier, React demands hands-on technical SEO. Crawlability, metadata, sitemaps, and local signals had to be implemented in code. Property Vision needed a clean technical foundation plus local intent targeting to turn visits into agent inquiries.

What we did for them?

Growth9 built the entire technical SEO foundation for them in React, targeting local intent. Here’s how we approached it:

• Built the technical SEO foundation (React, code-first): We implemented core SEO elements directly in code for each route/page – page-level titles and meta descriptions, canonical tags, robots.txt, sitemap.xml, Open Graph/Twitter tags, alt text and heading structure, and internal linking for discovery.
  The outcome: fully crawlable, indexable pages with clear intent signals.
• Targeted local intent where it matters (Local SEO): We ran keyword research for “real estate photography/videography + city” terms and prioritised the client’s target markets in Canada. We created/optimised location-specific pages aimed at real estate agents, aligning copy with agent outcomes.
• Tracked most performing locations: We set up tracking to see which pages and cities generated real inquiries, then doubled down on the winners and refined the rest.

The Results

Here’s what we achieved for Property Vision:

• 200% increase in qualified leads in 3 months from organic and local searches
• City-level Google ranking gains for “real estate photography/videography + city” queries
• Higher lead quality as pages spoke directly to agent needs and booking intent
• Sustainable pipeline built on a technical foundation instead of plugin quick fixes
  

The Takeaway

React sites don’t get SEO for free. When you properly implement technical SEO in code and pair it with intent-driven pages, you turn a portfolio site into a predictable lead source. That’s what unlocked growth for Property Vision – clean technical fundamentals and pages that speak the agent’s language. 

Growth9 designed and implemented that end-to-end system. We executed the code-first SEO on React, mapped high-intent local keywords to dedicated pages, aligned copy and CTAs to agent pain points, and set up clean tracking so winners could be doubled down and laggards refined. 

The result was a durable pipeline and a 200% increase in qualified leads in 3 months without relying on plugins. We also left repeatable playbooks (content and metadata templates, location-page patterns, and measurement SOPs) so the Property Vision team can keep scaling independently. That is the Growth9 difference: build the engine, prove it works, and make the client self-sufficient.

Want to turn your React site into a lead engine? Let’s talk.