Nitin Balodi, Author at growth9.com

Nitin Balodi Comments (0) July 2, 2025

How to Build a Speed-First Outbound Sales Strategy?

In this article, we are going to discuss how to reduce lag, compress cycles, and move from list to live conversations in hours and not weeks. So, let’s begin! Outbound performanc

Achieving Smarter GTM Plays with Technographics Graphic

Nitin Balodi Comments (0) June 28, 2025

How to Use Technographics to Trigger Smarter GTM Plays

Technographic are one of the most underused outbound signal. And elite teams are winning with it You know why? Because outbound Isn’t Blind Anymore. Outbound teams have gotten

Short-term focus limits marketing's impact and causes misalignment Graphic

Nitin Balodi Comments (0) June 26, 2025

Why Marketing Shouldn’t Build Pipeline? (At Least Not All of It)

A first-principles take on org design, accountability, and the real role of modern marketing teams Pipeline ≠ Everyone’s Job It’s become common to hear marketing leaders t

Nitin Balodi Comments (0) June 26, 2025

How I Used Newsletters as an Awareness and Lead Gen Channel (Without Burning Cash)

Why Newsletter Sponsorships Are High-Risk, High-Reward for Startups Newsletter sponsorships are one of the most misunderstood levers in early-stage growth. On the surface, they loo

Chart showing conversion rates before and after behaviour-led test

Nitin Balodi Comments (0) February 20, 2025

Conversion Uplift = Amount of Behaviour Change

Why do visitors/buyers behave as they do? How do I convince and move them to the next step? I tried achieving these objectives by appealing to the logical side of our visitors’ b

Illustration of customer insight turning into action arrowsIllustration of customer insight turning into action arrows

Nitin Balodi Comments (0) February 20, 2025

Why only knowing your customers won’t increase your sales?!

If your marketing team “only knows” your customers, it won’t make sales consistently whatsoever. Marketing without sales is dead weight. (Contentious topic I know

Collage of heatmap, poll, and user session replay screenshots

Nitin Balodi Comments (0) February 20, 2025

5 Easy Ways to Start Your Conversion Research Right Away

Conversion research seems overwhelming at first. I understand the feeling. I was there once. The 5 tactics I’ll share could help you kickstart your conversion research with m

Kano model diagram with basic, performance and delight features

Nitin Balodi Comments (0) February 20, 2025

Kano Model – A framework to delight your customers?

The best marketing doesn’t feel like marketing is doing rounds on the internet. You must have come across this phrase as well. Your buyers know they are surrounded by marketi

How to Build a Speed-First Outbound Sales Strategy?

How to Use Technographics to Trigger Smarter GTM Plays

Why Marketing Shouldn’t Build Pipeline? (At Least Not All of It)

How I Used Newsletters as an Awareness and Lead Gen Channel (Without Burning Cash)

Conversion Uplift = Amount of Behaviour Change

Why only knowing your customers won’t increase your sales?!

5 Easy Ways to Start Your Conversion Research Right Away

Kano Model – A framework to delight your customers?

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How to Build a Speed-First Outbound Sales Strategy?

How to Use Technographics to Trigger Smarter GTM Plays

Why Marketing Shouldn’t Build Pipeline? (At Least Not All of

How I Used Newsletters as an Awareness and Lead Gen

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Author: Nitin Balodi

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