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Driving 47K+ Sign Ups & Scaling PLG Acquisition For A Series-B B2B Salestech SaaS

How A Leading Series-B B2B Salestech SaaS Grew WAU from 1.6K → 16K & Increased Organic Traffic by 150% in 9 months

Overview:

A leading B2B sales intelligence platform needed to scale its Product-Led Growth (PLG) motion, drive high-quality user signups, and optimize paid ad spend for efficiency. The key objective was to increase signups while maintaining cost efficiency and increasing organic traffic was a major challenge.

Scaling WAU and Organic Traffic Graphic | Growth9

JOB SUMMERY

Industry:

B2B Sales Intelligence

Company Size:

Startup (Seed Stage)

Solution Areas:

PLG Growth, Paid Acquisition, Content Marketing

Challenges_​

Challenges:

  • Low Traffic on The Product Page – There was negligible traffic on the product page instrumental for driving new user acquisition.
  • Low Acquisition Rates in PLG Funnel – Users that visited the product page weren’t materializing into users. signed up but failed to convert into active users.
  • High Dependence on Paid Ads – Acquisition cost was increasing due to inefficient campaign structures.
  • SEO & Content Gaps – Needed better visibility in organic search to balance paid efforts.

Solution:

  • PLG Acquisition Optimization: Refined product messaging & onboarding flows, increasing Weekly Active Users (WAU) from 1.6K → 16K.
  • Performance Marketing: Conducted funnel analysis & CRO experiments, optimizing ad performance & reducing CPA.
  • Content Distribution Strategy: Built a multi-channel distribution engine, leveraging LinkedIn, Twitter, Reddit, SEO, and email.
  • Partnerships & Influencer Marketing: Established co-marketing partnerships with key industry players, securing backlinks, guest posts & joint events.
  • SEO Growth: Increased organic traffic on product pages by 150%, ensuring long-term growth.

Impact:

☞ 47K+ new PLG signups in just 9 months.

☞ WAU increased from 1.6K to 16K, improving PLG retention.

☞ Organic traffic surged by 150%, reducing reliance on paid acquisition.

☞ Optimized paid ads & funnel conversion, driving long-term ROI.

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